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Thursday, February 16 • 5:00pm - 6:00pm
Creating Big Value with Big Data … The Role of Consumer Measurement

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When it comes to the connected consumer, there are few innovations in technology more hailed than the promise of Internet of Things (IoT). According to Gartner Research, consumers will be using more than 13 billion connected devices worldwide by 2020. From personal devices like smartphones, wearables and luggage, household devices like thermostats and fridges, and even the connected car, the general consensus is that all of these devices will come together to create a new wave of convenience and connectivity. But is this hype justified?

The promise of the Internet of Things is compelling, but we are still in the very early stages of adoption. What will it take to move beyond the “fad” of the latest gadgets to a truly interconnected world?

This session highlights why measurement will play an integral part in understanding and driving consumer demand for connected devices, and presents some of the issues and challenges that need to be overcome before the true value proposition of the Internet of Things will be realized.

avatar for Jonathon Wells

Jonathon Wells

Vice President, Data Science, Nielsen
Jonathon Wells is Nielsen’s Vice President, Data Science, leading the International team responsible for methodologies that drive Nielsen’s leading audience measurement products for television, digital and cross-platform content and advertising around the world. His career includes... Read More →

Thursday February 16, 2017 5:00pm - 6:00pm EST
Station House 4th Floor + Patio 260 1st Ave S, St. Petersburg, FL 33701