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Tuesday, February 14 • 2:00pm - 3:00pm
PR Campaigns that Win

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Ever wonder what goes into a public relations campaign? Here is your chance.

There is more to public relations than pitching to the media. The local chapter of the Florida Public Relations Association will be sharing local campaigns that won awards over the past few years.

This is your opportunity to discover what captivates your potential customers and how to leverage their attention once you have it to gain big results.

Are you ready to effectively share your message with the public? Leverage your media placements?

Come and learn tactics to help your campaign win.

avatar for Ebony Vaz

Ebony Vaz

Owner, Above Promotions Company
Ebony T. Grimsley-Vaz is the owner and Creative Director of Above Promotions, a digital marketing and public relations company in Tampa and the author of the book titled, "Because You're Small: Effective Marketing Strategies for Immediate Implementation". With over 10 years and 60+ brands, Ebony has had the opportunity to work with campaigns for large businesses such as AT&T, AAA, AOL, Cold Stone Creamery and Verizon Wireless to smaller... Read More →

avatar for Chad McLeod, APR, CPRC

Chad McLeod, APR, CPRC

Chad McLeod began his communications career more than 12 years ago as an aide to U.S. Senator Mel Martinez. Now the owner and principal of McLeod Communications, he oversees a firm that specializes in public relations, strategic communications planning, messaging, issues management and crisis communications. He spends most of his spare time these days training for the Boston Marathon and chasing after his 3-year- old son and two-year- old... Read More →
avatar for Estella Gray

Estella Gray

Estella Gray works for Hill & Knowlton Strategies and specializes in public affairs, strategic communications, grassroots organizing and media relations. She is a graduate of Leadership Florida’s Connect Florida Leadership Institute, the state’s only leadership program that spans industry boundaries and focuses solely on developing Florida’s existing and emerging leaders. Of recent, Estella was selected in the 2016 Tampa Bay Business... Read More →
avatar for Crystal L. Lauderdale

Crystal L. Lauderdale

Crystal L. Lauderdale is Director of Marketing and Communications at Florida Polytechnic University, which opened in August 2014 as the state's newest university and the only one dedicated to STEM. In this unique startup environment, she's built brand and communications strategies from the ground up to reach a wide range of audiences, including Gen-Z students, faculty, legislators, donors, industry partners and the media. When she's not... Read More →
avatar for Michele Sager

Michele Sager

Michele Sager is a senior communications coordinator for the Southwest Florida Water Management District. She has built an award-winning social media program for the state agency that has been recognized by local, state and national industry groups. Prior to her public relations careers, Sager worked as a journalist for The Tampa Tribune for 13 years covering education and community issues.

Tuesday February 14, 2017 2:00pm - 3:00pm
The Hip Room - Large 1701 N Franklin St, Tampa, FL 33602